![]() ![]() Monster won a $293 million false advertising claim and Bang had to stop using the term “Super Creatine.” Bang also lost lawsuits to Sony for unauthorized use of their music in social media campaigns and to the Prince estate for unauthorized use of Purple Rain. But it turned out there was no actual creatine in Super Creatine and no research to back up those claims. And indeed, Bang founder Jack Owoc had made some wild claims about the stuff, saying that “Super Creatine” was “20 times more effective at reaching the brain than other forms of creatine.” And that Bang could “reverse mental retardation” and cure neurological disorders like Alzheimer’s and Parkinson’s Disease. Monster claimed that Bang used the “Super Creatine” label to differentiate themselves in the marketplace. ![]() Things started to turn around however when Monster sued Bang for false advertising. Around that time, Bang was the number three highest selling energy drink in the U.S., behind Red Bull and Monster. They made a big enough impact that by 2020 they started an exclusive agreement with PepsiCo for its distribution in the U.S. How did they get there? Jack Owoc founded Bang’s parent company Vital Pharmaceuticals, which launched Bang as a “high-quality nutritional supplement backed by scientific research.” Bang stood out from other energy drinks with its promise of 0 sugar, 0 carbs, 0 calories, massive amounts of caffeine, and “Super Creatine” advertised on every can. They have been through the wringer, though. Is Bang going out of business?Īlthough they did file for chapter 11 bankruptcy, Bang is not out of business. In April of 2023, though, a judge ruled that it was false advertising. “Super Creatine” is the invention of Bang founder Jack Owoc. Also, at one point Bang said it contained “Super Creatine.” Creatine is a type of amino acid (the building blocks of proteins and help repair muscles and possibly the brain) and a popular workout supplement. That’s around the equivalent of three cups of coffee. Bang is extremely caffeinated, containing an alarming 300 milligrams of caffeine in every can. What is Bang?īang is an energy drink that tried to wedge itself into the health and wellness sector, marketing itself as “potent brain and body fuel.” Bang claims to have 0 sugars, 0 carbs, and 0 calories in most cans of its over 30 flavors, which include names like Champagne, Rainbow Unicorn, and Radical Skadattle. So, what is Bang energy drink? Let’s get banging. What was once marketed as extreme is now a fitness and wellness product. Now, we’re seeing the next evolution of energy drinks: healthy energy drinks. But it wasn’t a big leap to jump from Mtn Dew and Surge to Red Bull and Monster. Of course, we were busy with the ultra caffeinated soda boom. Pharmaceutical companies in post World War II Japan experimented with energy tonics and eventually beverages with familiar energy drink ingredients like taurine and guarana took Europe by storm. Energy drinks haven’t been around that long in the U.S.
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